In the dynamic world of ag and food tech, the quest for sustainable growth and success can be challenging. From start-ups seeking to establish a foothold in the US market to multinational corporations aiming to unlock new business opportunities, the key to thriving lies in strategic planning and implementation. In this blog post, we’ll explore […]
One of the most critical and challenging decisions an agricultural business can make is determining how it will reach its target customers. Out of all the factors that impact go-to-market strategy, one aspect stands out the most. It weighs directly on a farmer’s purchase decision: their relationship with a dealer or retailer.
The truth is, it’s never too early to begin considering the commercialization of an up-and-coming product or service. Commercial strategy development should start as early as the seed stage. Planning for the commercial launch can help influence activities across your organization, including R&D and agronomy.
The agriculture industry is unique compared to other, more consumer-driven industries. This means start-up companies that want to provide products or services to farmers must think differently and approach farmers in a way that resonates with their unique needs and motivations. Learn what startups should keep in mind when approaching the farmer audience.