It’s never too early to start developing your commercial strategy. Considering market dynamics and customer value at this stage of development is vital to success.
We can help you:
Inform and enhance R&D efforts
Ensure your innovation finds a path towards revenue generation
Early validation of product and market fit
We can help you:
Inform and enhance R&D efforts
Ensure your innovation finds a path towards revenue generation
Early validation of product and market fit
Our early stage offerings:
MARKET OPPORTUNITY ASSESSMENT
- Market Size
- Feature & Market Prioritization
- Competitive Assessment
VALUE PROPOSITION VALIDATION
- Customer Awareness of Problem
- Willingness to Pay
- Likelihood of Adoption
- Target Customer Identification
APPROACH TO AGRONOMIC TESTING
- Engage Collaborators
- Design Protocols
- Establish Data Capture Mechanism
- Identify Resources (as needed)
CONCEPTIONAL GO-TO-MARKET STRATEGY
- Explore Options from Direct to Retail
- Outline 3-year Plan and Evolution
- Begin Engagement with Key Partners