9 North Group
A Commercial Strategy
& Execution Firm
Specializing in the Commercialization
of Ag & Food Tech Innovations
Your Experienced Partner in Achieving Commercial Success
A multi-discipline commercial services platform built to accelerate the path from R&D to commercial success.
We help you define and achieve your commercial growth goals.
Regardless of where your product is in its lifecycle, we partner with you to maximize the commercial value and market success of your product or service offering.
Benefits of working together:
- Swift market entry
- Enhanced productivity
- Sustainable growth
A Single Source for Commercial Success
The journey to commercialization in agriculture is complex and dynamic. A successful market entry requires a partner who is experienced and laser-focused on executing a strategic launch and
operational excellence.
With ready-to-deploy system infrastructure and proven expertise, 9N is your one-stop shop for managing the launch and commercialization of emerging technologies in food and agriculture.
Early Stage Services
MARKET
OPPORTUNITY
ASSESSMENT
- Market Sizing
- Market Mapping
- Feature & Market Prioritization
- Competitive Assessment
- TAM, SAM, SOM Development
VALUE
PROPOSITION
VALIDATION
- Customer Awareness of Problem
- Willingness to Pay
- Likelihood of Adoption
- Target Customer Identification
CONCEPTUAL
GTM STRATEGY
- Explore Options from Direct to Retail
- Outline 3-year Plan and Evolution
- Begin Engagement with Key Partners
APPROACH TO
AGRONOMIC
TESTING
- Engage Collaborators
- Design Protocols
- Establish Data Capture Mechanism
- Identify Ressources (as needed)
Pre-Commercial/Launch Services
PRODUCT
MARKETING
- Marketing Plan Development
- Value Proposition Development
- Print & Digital Support Ressources
- Pricing & Program Design
- Market Research
CUSTOMER
DEVELOPMENT
- Generate Early Sales & Establish Relationships
- Build Trialing Network
- Engage with Influencers
- Deliver Superior Customer Experience
CHANNEL
DEVELOPMENT
- Engage Partners
- Communication Portal & Engagement Plan
- Develop product Confidence with Channel
- Utilize Trusted Advisors to Reach Farmes
OPERATIONAL
SYSTEMS
- Build and Integrate CRM System
- Build/Enhance Website
- Order-to-Cash Systems
- Agronomic Date Systems
Early Stage Services
MARKET
OPPORTUNITY
ASSESSMENT
- Market Sizing
- Market Mapping
- Feature & Market Prioritization
- Competitive Assessment
- TAM, SAM, SOM Development
VALUE
PROPOSITION
VALIDATION
- Customer Awareness of Problem
- Willingness to Pay
- Likelihood of Adoption
- Target Customer Identification
CONCEPTUAL
GTM STRATEGY
- Explore Options from Direct to Retail
- Outline 3-year Plan and Evolution
- Begin Engagement with Key Partners
APPROACH TO
AGRONOMIC
TESTING
- Engage Collaborators
- Design Protocols
- Establish Data Capture Mechanism
- Identify Ressources (as needed)
Pre-Commercial/Launch Services
PRODUCT
MARKETING
- Marketing Plan Development
- Value Proposition Development
- Print & Digital Support Ressources
- Pricing & Program Design
- Market Research
CUSTOMER
DEVELOPMENT
- Generate Early Sales & Establish Relationships
- Build Trialing Network
- Engage with Influencers
- Deliver Superior Customer Experience
CHANNEL
DEVELOPMENT
- Engage Partners
- Communication Portal & Engagement Plan
- Develop product Confidence with Channel
- Utilize Trusted Advisors to Reach Farmes
OPERATIONAL
SYSTEMS
- Build and Integrate CRM System
- Build/Enhance Website
- Order-to-Cash Systems
- Agronomic Date Systems
Commercial Services
Product
Marketing
- Marketing Plan Development & Insight
- Core Message Development
- Print & Digital Ressources
- Pricing & Program Design
CHANNEL
TRAINING &
TOOLS
- Develop & Conduct Training Tools/Modules
- Support Local Marketing Efforts
- Assess Channel Product Knowledge
- Performance Tracking
CUSTOMER
EXPERIENCE
- Measurement of Customer Experience
- Service & Support Strategy
- Ticketing/Case Management
- Continuous Improvement
DEMAND
GENERATION
- Build Plan to Drive Awareness
- PR, Comms and Social Media
- Paid/Organic Media Opportunities
- Event/Tradeshow Plan
Commercial Services
Product
Marketing
- Marketing Plan Development & Insight
- Core Message Development
- Print & Digital Ressources
- Pricing & Program Design
CHANNEL
TRAINING &
TOOLS
- Develop & Conduct Training Tools/Modules
- Support Local Marketing Efforts
- Assess Channel Product Knowledge
- Performance Tracking
CUSTOMER
EXPERIENCE
- Measurement of Customer Experience
- Service & Support Strategy
- Ticketing/Case Management
- Continuous Improvement
DEMAND
GENERATION
- Build Plan to Drive Awareness
- PR, Comms and Social Media
- Paid/Organic Media Opportunities
- Event/Tradeshow Plan
Who We Are
Over 40 Years of Combined Experience in Launching Agriculture & Food Solutions