by Sarah Pierce | Oct 6, 2023 | Uncategorized
In the dynamic world of ag and food tech, the quest for sustainable growth and success can be challenging. From start-ups seeking to establish a foothold in the US market to multinational corporations aiming to unlock new business opportunities, the key to thriving...
by Sarah Pierce | Aug 18, 2023 | Uncategorized
One of the most critical and challenging decisions an agricultural business can make is determining how it will reach its target customers. Many elements come into play when selecting the right path to market, including financial viability, opportunity to scale,...
by Sarah Pierce | Aug 18, 2023 | Uncategorized
Too often throughout my career, I’ve witnessed ag start-ups neglect commercial activities until they’re 12-18 months – little more than a season! – away from the planned launch of commercial sales. The truth is, it’s never too early to begin...
by Sarah Pierce | Aug 18, 2023 | Uncategorized
In the past decade, investment in agtech has increased exponentially. During a session on the outlook for ag investing at World Agri-Tech earlier this spring, some of the key takeaways really reinforced concepts we commonly see when working with start-ups in the...